Best HubSpot Alternatives in 2026
Compare 12 alternatives to HubSpot. Find the perfect Marketing & SEO tool for your needs.
HubSpot
The HubSpot Customer Platform — software & tools for your business
Freemium
AI-Enhanced
12 Alternatives to HubSpot
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#1 Pick
ActiveCampaign
Marketing & SEO
80%
Quality Score
#2 Pick
Braze
Marketing & SEO
77%
Quality Score
#3 Pick
ManyChat
Marketing & SEO
72%
Quality Score
Semrush
Marketing & SEO
72%
Quality Score
Insider
Marketing & SEO
70%
Quality Score
Salesforce Marketing Cloud
Marketing & SEO
70%
Quality Score
Klaviyo AI
Marketing & SEO
70%
Quality Score
Profound AI
Marketing & SEO
70%
Quality Score
Hotjar AI
Marketing & SEO
70%
Quality Score
Writesonic
Marketing & SEO
68%
Quality Score
Mailchimp
Marketing & SEO
68%
Quality Score
* Quality Scores are based on 6 dimensions for tools, 7 for agents (ease of use, customizability, support, integrations, compliance & data protection, performance + agent planning) from public data. How we score →
Frequently Asked Questions
What are the best alternatives to HubSpot?
Based on our quality scores, the top tool alternatives to HubSpot in Marketing & SEO are ActiveCampaign, Braze, ManyChat. We list 12 in total, ranked by weighted quality score across ease of use, customizability, support and integrations.
Is there a free alternative to HubSpot?
Yes. Among the alternatives listed here, ManyChat, Semrush, Klaviyo AI, Hotjar AI have a free plan.
Which HubSpot alternative is best for my team?
ActiveCampaign: Mid-market marketing teams seeking to automate customer journeys. Braze: Early-stage growth teams launching personalized cross-channel messaging. ManyChat: Creators managing engagement and sales on social media.
Which HubSpot alternatives have an API?
ActiveCampaign, Braze, ManyChat, Semrush, Insider offer API access (public or on an enterprise plan), according to their listed developer details.