Brand24 vs ActiveCampaign

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

Brand24

Brand24 Global Inc.

AI social listening tool — brand monitoring & sentiment

Paid

82% verification coverage

ActiveCampaign

Cut 13 hours of marketing busywork each week with autonomous marketing.

Paid

81% verification coverage

Trust & Reliability

Brand24

Users:1K-10K

Customers (per vendor):Samsung, Uber, Wondery +3

GDPR

ActiveCampaign

Uptime:99.85%Status page

Users:100K-500K

Customers (per vendor):Pit Boss Grills, Museum of Science and Industry, Chicago, Ducks Unlimited Canada +5

GDPR

SOC 2

HIPAA

Overall Winner: ActiveCampaign

8.0/10 vs Brand24 at 5.0/10

Leads in:

Integration

Customization

Support

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

Brand24

5.0

avg score

ActiveCampaign

8.0

avg score

ActiveCampaign leads overall — particularly in Customization and Support and 2 more.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

ActiveCampaign

8.0 / 10

Brand24

Best For

Marketers measuring brand awareness and share of voice

PR professionals monitoring media coverage and reputation across diverse online sources

Agencies managing multiple client brands for social listening and reporting

Startups and small businesses analyzing customer feedback to inform product decisions

ActiveCampaign

Best For

Mid-market marketing teams seeking to automate customer journeys

Businesses looking to integrate AI tools like ChatGPT and Claude into their marketing stack

Ecommerce and retail companies needing personalized email and SMS campaigns

Agencies managing multiple client brands with cross-channel marketing needs

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Brand24 is best for

🎧Customer Support9.0📊Data & Analytics7.0🔍Research7.0

ActiveCampaign is best for

🤖Automation & Agents7.0📊Data & Analytics6.4💻Coding & Dev5.0

Filter by your use case:

Limitations

Brand24

Cons

Pricing can be high for individual users or very small businesses, starting at $199/month annually
API access is an extra fee for some plans, not included by default
Smart Context Search and AI Visibility module are add-ons for most plans

ActiveCampaign

Cons

Active Intelligence features have limits on lower-tier plans
SMS marketing is an add-on and MMS is only available in the US and AU
WhatsApp messaging is an add-on.
Transactional email is an add-on.
Custom reporting is an add-on for Plus and Pro plans and is not available on Starter

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

Brand24

5.0

/ 10

ActiveCampaign

8.0

/ 10

Clear winner

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

Brand24

6.0

ActiveCampaign

6.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

Brand24

5.0

ActiveCampaign

8.0▲ +3.0

Support

How strong is the documentation, customer support, community, and learning resources?

Brand24

5.0

ActiveCampaign

8.0▲ +3.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

Brand24

3.0

ActiveCampaign

10.0▲ +7.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

Brand24

3.0

ActiveCampaign

8.0▲ +5.0

Performance

Calculated

Latency + throughput speed

Brand24

8.0

ActiveCampaign

8.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

Brand24

—

ActiveCampaign

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

Brand24

Task

ActiveCampaign

2.0

Campaign Creation

9.0

3.0

Audience Targeting

8.0

6.0

Performance Analytics

8.0

1.0

Content Calendar

6.0

9.0

Brand Monitoring

4.0

8.0

Competitive Analysis

5.0

1.0

Budget Optimization

3.0

Multi Channel Management

8.0

1.0

Lead Scoring

8.0

2.0

Attribution Tracking

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between Brand24 and ActiveCampaign?

Brand24 — "AI social listening tool — brand monitoring & sentiment". ActiveCampaign — "Cut 13 hours of marketing busywork each week with autonomous marketing". The Features section on this page compares them side by side.

Who is Brand24 best for compared with ActiveCampaign?

Brand24 is best for Marketers measuring brand awareness and share of voice; and for PR professionals monitoring media coverage and reputation across diverse online sources. ActiveCampaign is best for Mid-market marketing teams seeking to automate customer journeys; and for Businesses looking to integrate AI tools like ChatGPT and Claude into their marketing stack.

How does the pricing of Brand24 compare with ActiveCampaign?

Brand24 is paid, offers a free trial. ActiveCampaign is paid, offers a free trial. Always verify current pricing with the vendor.

Does Brand24 or ActiveCampaign have a free plan?

Brand24 lists no free plan and offers a free trial. ActiveCampaign lists no free plan and offers a free trial. Always verify current pricing with the vendor.

Do Brand24 and ActiveCampaign offer an API?

Brand24 offers API access on its enterprise plans. ActiveCampaign offers a public API.

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