Brand24 vs Profound AI

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

Brand24

Brand24 Global Inc.

AI social listening tool — brand monitoring & sentiment

Paid

82% verification coverage

Profound AI

Profound

Optimize Your Brand's Visibility in AI Search

Enterprise

75% verification coverage

Trust & Reliability

Brand24

Users:1K-10K

Customers (per vendor):Samsung, Uber, Wondery +3

GDPR

Profound AI

Uptime:100%Status page

Users:10K-100K

Customers (per vendor):Comcast, The Estée Lauder Companies, Walmart +7

GDPR

SOC 2

HIPAA

Overall Winner: Profound AI

7.0/10 vs Brand24 at 5.0/10

Leads in:

Integration

Support

Compliance & Data Protection

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

Brand24

5.0

avg score

Profound AI

7.0

avg score

Profound AI leads overall — particularly in Support and Integration and 1 more.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

Profound AI

7.0 / 10

Brand24

Best For

Marketers measuring brand awareness and share of voice

PR professionals monitoring media coverage and reputation across diverse online sources

Agencies managing multiple client brands for social listening and reporting

Startups and small businesses analyzing customer feedback to inform product decisions

Profound AI

Best For

Marketing teams optimizing for AI Search visibility

Content teams creating AI-optimized content

PR & Brand teams shaping AI conversations

Agencies managing multiple client brands

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Brand24 is best for

🎧Customer Support9.0📊Data & Analytics7.0🔍Research7.0

Profound AI is best for

💻Coding & Dev7.5🎨Image & Design7.0✍️Writing & Content6.5

Filter by your use case:

Limitations

Brand24

Cons

Pricing can be high for individual users or very small businesses, starting at $199/month annually
API access is an extra fee for some plans, not included by default
Smart Context Search and AI Visibility module are add-ons for most plans

Profound AI

Cons

Trial plan has limited AI Marketer credits and prompt runs (50 daily for 7 days)
Trial plan tracks only ChatGPT, Gemini, and Google AI Overviews
Trial plan has no data history or export options
Trial plan does not include API access
Trial plan has no dedicated support or SSO

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

Brand24

5.0

/ 10

Profound AI

7.0

/ 10

Clear winner

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

Brand24

6.0

Profound AI

6.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

Brand24

5.0

Profound AI

6.0▲ +1.0

Support

How strong is the documentation, customer support, community, and learning resources?

Brand24

5.0

Profound AI

7.0▲ +2.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

Brand24

3.0

Profound AI

8.0▲ +5.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

Brand24

3.0

Profound AI

7.0▲ +4.0

Performance

Calculated

Latency + throughput speed

Brand24

8.0

Profound AI

8.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

Brand24

—

Profound AI

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

Brand24

Task

Profound AI

1.0

Post Scheduling

3.0

2.0

Content Creation

5.0

8.0

Analytics Reporting

3.0

9.0

Multi Platform Support

2.0

8.0

Engagement Tracking

2.0

8.0

Hashtag Research

1.0

6.0

Audience Insights

4.0

1.0

Inbox Management

1.0

7.0

Trend Detection

5.0

Team Collaboration

5.0

2.0

Campaign Creation

5.0

3.0

Audience Targeting

4.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between Brand24 and Profound AI?

Brand24 — "AI social listening tool — brand monitoring & sentiment". Profound AI — "Optimize Your Brand's Visibility in AI Search". The Features section on this page compares them side by side.

Who is Brand24 best for compared with Profound AI?

Brand24 is best for Marketers measuring brand awareness and share of voice; and for PR professionals monitoring media coverage and reputation across diverse online sources. Profound AI is best for Marketing teams optimizing for AI Search visibility; and for Content teams creating AI-optimized content.

How does the pricing of Brand24 compare with Profound AI?

Brand24 is paid, offers a free trial. Profound AI is enterprise-priced (custom quote), includes a free plan, offers a free trial. Always verify current pricing with the vendor.

Does Brand24 or Profound AI have a free plan?

Brand24 lists no free plan and offers a free trial. Profound AI has a free plan and offers a free trial. Always verify current pricing with the vendor.

Do Brand24 and Profound AI offer an API?

Brand24 offers API access on its enterprise plans. Profound AI offers API access on its enterprise plans.

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