Brand24 vs Semrush

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Data last refreshed August 2026

Brand24

Brand24 Global Inc.

AI social listening tool — brand monitoring & sentiment

Paid

82% verification coverage

Semrush

Semrush Holdings

Your Unfair Advantage for Growing Brand Visibility

Freemium

74% verification coverage

Trust & Reliability

Brand24

Users:1K-10K

Customers (per vendor):Samsung, Uber, Wondery +3

GDPR

Semrush

Users:10M-50M

Customers (per vendor):ZoomInfo, Samsung, LG +7

GDPR

Overall Winner: Semrush

7.2/10 vs Brand24 at 5.0/10

Leads in:

Ease of Use

Support

Integration

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

AI Comparison Summary

Brand24

5.0

avg score

Semrush

7.2

avg score

Semrush leads overall — particularly in Ease of Use and Support and 2 more.

Based on 6 dimensions

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Overall Winner

Semrush

7.2 / 10

Brand24

Best For

Marketers measuring brand awareness and share of voice

PR professionals monitoring media coverage and reputation across diverse online sources

Agencies managing multiple client brands for social listening and reporting

Startups and small businesses analyzing customer feedback to inform product decisions

Semrush

Best For

Solopreneurs growing their online presence

Freelancers managing multiple client brands

Small teams building their first marketing campaigns

Mid-market companies orchestrating global visibility

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Brand24 is best for

🎧Customer Support9.0📊Data & Analytics7.0🔍Research7.0

Semrush is best for

📊Data & Analytics8.6✍️Writing & Content8.2🔍Research7.5

Filter by your use case:

Limitations

Brand24

Cons

Pricing can be high for individual users or very small businesses, starting at $199/month annually
API access is an extra fee for some plans, not included by default
Smart Context Search and AI Visibility module are add-ons for most plans

Semrush

Cons

No cons listed yet.

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Customization5

Support5

Integration5

Compliance & Data Protection5

Performance5

Planning Quality5

Dimension Comparison

Brand24

5.0

/ 10

Semrush

7.2

/ 10

Clear winner

Dimension Breakdown

Ease of Use

How intuitive is onboarding, UI navigation, and day-to-day usage for the target audience?

Brand24

6.0

Semrush

8.0▲ +2.0

Customization

Calculated

How much can users tailor workflows, settings, prompts, or outputs to their needs?

Brand24

5.0

Semrush

6.0▲ +1.0

Support

How strong is the documentation, customer support, community, and learning resources?

Brand24

5.0

Semrush

8.0▲ +3.0

Integration

Calculated

How well does it connect with other tools, APIs, and workflows?

Brand24

3.0

Semrush

7.0▲ +4.0

Compliance & Data Protection

Calculated

Compliance certifications and data-protection posture, counted from ten verified signals: SOC 2 Type II, GDPR compliance, HIPAA, WCAG AA/AAA, PII redaction, licensed-only training, a published sub-processor list, a downloadable DPA, not training on user data, and a documented deletion path

Brand24

3.0

Semrush

6.0▲ +3.0

Performance

Calculated

Latency + throughput speed

Brand24

8.0

Semrush

8.0

Planning Quality

Calculated

Multi-step planning depth + replanning capability

Brand24

—

Semrush

—

Calculated = derived from structured signals (integration count, API/open-source config, compliance certs, response-time). AI = LLM-assessed from public website content. Methodology

Task Performance

Brand24

Task

Semrush

1.0

Post Scheduling

8.0

2.0

Content Creation

7.0

8.0

Analytics Reporting

8.0

9.0

Multi Platform Support

7.0

8.0

Engagement Tracking

7.0

8.0

Hashtag Research

5.0

6.0

Audience Insights

6.0

1.0

Inbox Management

6.0

7.0

Trend Detection

6.0

5.0

Team Collaboration

6.0

2.0

Campaign Creation

6.0

3.0

Audience Targeting

7.0

* Task scores (1–10) are algorithmically generated from publicly available data.

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

What are the main differences between Brand24 and Semrush?

Brand24 — "AI social listening tool — brand monitoring & sentiment". Semrush — "Your Unfair Advantage for Growing Brand Visibility". The Features section on this page compares them side by side.

Who is Brand24 best for compared with Semrush?

Brand24 is best for Marketers measuring brand awareness and share of voice; and for PR professionals monitoring media coverage and reputation across diverse online sources. Semrush is best for Solopreneurs growing their online presence; and for Freelancers managing multiple client brands.

How does the pricing of Brand24 compare with Semrush?

Brand24 is paid, offers a free trial. Semrush is freemium, includes a free plan, paid plans start at $139/month, offers a free trial. Always verify current pricing with the vendor.

Does Brand24 or Semrush have a free plan?

Brand24 lists no free plan and offers a free trial. Semrush has a free plan and offers a free trial. Always verify current pricing with the vendor.

Do Brand24 and Semrush offer an API?

Brand24 offers API access on its enterprise plans. Semrush offers a public API.

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